About Us/why we started ajile

“If everything seems under control, you’re just not going fast enough.” - Mario Andretti

ajility you need, expertise you trust.

In today's hyper-connected world, the tempo of human existence has reached unprecedented speeds. Viral content and cultural movements now unfold in literal seconds, leaving businesses struggling to keep up with rapidly shifting trends. Passionate brand owners are pouring their hearts into creating amazing products, only to let revenue-driving marketing opportunities slip right by. This challenge was recognized by ajile co-founder Alex Miller, who previously led influencer marketing at the venture-backed eCommerce aggregator OpenStore. Inspired by the success of his initial clients, Alex created ajile to offer tailored performance marketing strategies that help both established brands and startups maximize their impact. At ajile, we know that moving fast is essential for success. But how do you optimize your marketing spend without sacrificing critical areas of your operation? We've developed a solution that transcends traditional strategies by harnessing the power of community building. Together, we create authentic connections between your brand and its audience. We understand that today's consumers are inundated with options, paid ads, influencers, and media. That's why we cut through the noise by putting your products in the hands of real people and turning them into engaged brand champions. Since launching in 2023, we've helped scale startup and established brands in the beauty, fashion, food, and beverage industries. Using our data-driven, tailored approach, we've engaged, seeded, gifted, and garnered thousands of influential advocates across our portfolio. With ajile, you get more than just a marketing agency - you get a partner dedicated to driving sustainable growth through genuine connections. We empower you to focus on what you do best, while we handle the complexities of building a loyal, engaged customer base.

Alex Miller, CEO & Co-Founder

Alex spent 7 years in consulting before working at a venture funded eCommerce aggregator, where he was on the operating team of 40+ brands. While he loved the aggregator model, he's more passionate about working more closely with fewer clients, to meaningfully grow their business and give them a lasting impact.

Andrew DePietro, Co-Founder & Chief Strategy Office

Andrew J. DePietro, co-founder and chief strategy officer, brings a lifelong passion for brand strategy and nearly a decade of experience at a Fortune 100 company, where he honed his skills as a sales leader. Throughout his professional career, he has learned to deeply understand client pain points and bridge the gap between high-level planning and hands-on execution. Guided by his leadership, focus on relationship equity, and "doing things the right way" attitude, Andrew directs strategic decisions for ajile, leads the agency's sales efforts, and spearheads creative brand strategy for ajile 360 clients