For DTC brands serious about profitable growth

Stop Managing Your Marketing.
Start Scaling Your Brand.

One operating partner. One profit-focused system. Real numbers every week — so you can focus on building your business, not babysitting agencies.

What We Hear

Sound familiar?

"I'm paying them, and I'm still doing the work."

You hired agencies to take marketing off your plate. Instead, you became the project manager.

"Managing the agencies is a full-time job."

Three vendors, three dashboards, three sets of conflicting numbers. You're spending 20+ hours a week coordinating.

"I'm not a marketer and I never wanted to be."

You started a brand, not an agency. But somehow you're deep in ad accounts and email flows.

You don't have a marketing problem. You have a visibility problem.

And you're paying 3-4 vendors to keep you in the dark.

Ready to fix this? See if we're a fit

Brands We've Worked With

Jack Archer · The Recycled Planet · Lauren Elizabeth · Gateway X / Unbloat · Wyndly Health · FORVR Mood · Vitali Skincare · OMRE · Harmon Discount · Polar Monkeys · Energy Initiatives · Pro-Am Maintenance · Portal Sleep · Copenhagen Kid
From the Founder

What Alex is thinking about.

"If you need 6 dashboards to know if you're profitable, you don't have a dashboard problem — you have an operating system problem."

"If you're stuck at or below $1M in revenue — whatever got you there, just double down on it."

"I've worked with 50+ DTC brands. The ones stuck between $2.5M and $10M almost always share the same three problems."

Who We Work With

Two types of brands come to us.

The Scaleup

$500K - $5M

Has revenue. Has ad spend. But no unified system tying it together. Multiple agencies, conflicting reports, and no single view of what's actually driving profit. Ready for one team to own the growth engine.

The Early Mover

Under $500K

Needs the right foundation before scaling. Product-market fit is there, but the marketing infrastructure isn't. Needs paid, email, and creative set up correctly from day one so every dollar compounds.

The System

The Ajile Profit Operating System

Everything you need to get to $10M. Nothing you don't.

95% of DTC brands under $10M can get there on three channels. We run all three as one system.

Paid Acquisition

Meta, Google, TikTok. One team, one strategy, one budget.

Retention (Email/SMS)

Flows, campaigns, pop-ups, list growth. Revenue while you sleep.

CRO & Creative

25+ ad variants/month. UGC, static, video, landing pages.

The Operating System

Founder Advisory Every client works directly with Alex. No junior AMs. No hand-offs.
Creative Strategy Hypothesis-driven testing. 25+ variants/month. Winners scale, losers get killed.
Weekly Reporting Performance scorecard every week. Strategy call every two weeks. Full transparency.
The Control Panel Your true MER, contribution margin, and ROAS — in one live dashboard. Full visibility.
Who's Behind This

Built by an operator. Not an agency founder.

Alex Miller, Founder of Ajile Co.

Alex Miller

Founder & Lead Strategist

1

7 years at Accenture — served Verizon, Comcast, and Truist Bank in their Customer Experience division. Learned how to build teams, systematize processes, and optimize through data.

2

OpenStore — operated 50 DTC stores across ~10 brand operators. Figured out which levers actually move these businesses: paid acquisition, retention, and CRO. Everything else is noise.

3

Started freelancing nights & weekends. Referral by referral, the business grew into Ajile. Now runs the Profit Operating System for a handful of founder-led DTC brands.

"Alex's creative system got us from $1M to $20M in revenue."

— Media Buyer, Jack Archer

What Changes When You Work With Us

Before Ajile

  • 4 dashboards that don't agree
  • 3 agencies pointing fingers
  • 20+ hours/week managing marketing
  • Guessing what's actually working

After Ajile

  • 1 dashboard with real MER, contribution margin, ROAS
  • 1 team running paid, email, creative, all aligned
  • 5 hours/week on marketing so you focus on product
  • Full visibility into exactly what's working and why
Results

Numbers That Speak for Themselves

The Recycled Planet
5x
YoY DTC Revenue Growth

Was ready to give up on DTC after 2 failed agencies. We built the UGC testing pipeline, marketing calendar, and ran angle testing until we found the winners. Now going on year three with new retailer inbound.

"We were ready to give up on DTC. Ajile built the system that finally cracked it." — Stephen Weisbuch, Founder
Read the story
Lauren Elizabeth
34%
DTC Sales Growth YoY

Grew DTC 34% and AOV 38% despite inventory issues. Khloé Kardashian posted organically. Revolve and Anthropologie reached out. Not just ads — margin optimization, drop calendar alignment, growth partner.

Jack Archer
$1M→$20M
Alex's Track Record at OpenStore

Alex built the creative infrastructure — hook, persona, and angle testing until finding the winners that allowed scale. This is the process he brings to every Ajile client.

"Alex's creative system got us from $1M to $20M in revenue." — Media Buyer, Jack Archer
Read the story

Gateway X / Unbloat: $150K in margin recovered in the first 30 days. 20% COGS reduction. 40% 3PL cost reduction. Read the story →

Results vary by brand. Past performance does not guarantee future outcomes.

Want results like these? See if we're a fit
Our Process

How We Get Started

We make sure you're a fit before we work together. Here's what the first 30 days look like.

1
Discovery Call

We learn about your brand, you learn about us. Mutual fit check. 30 minutes, no pressure.

2
The Audit

We dig into your numbers, channels, and margins. Free. You keep it either way.

3
Business Case

We show you exactly where the opportunity is, backed by data. No guesswork.

4
Proposal

Scope, timeline, investment. No surprises. You know exactly what you're getting.

5
30-Day Sprint

Full implementation of the Profit Operating System in 30 days. Dashboard live in week one.

90
Day Guarantee

Hit the Numbers, or Don't Pay.

If after 90 days you don't have a functioning MER dashboard, a documented cross-channel strategy, and clear visibility into what's working — walk away. No questions asked.

Walk away with zero penalty — and keep every asset, dashboard, and campaign we built.

Full ownership of everything we create. No strings.

See If We're a Fit

How We're Different

Not another agency. Not another freelancer. An operating partner who owns the outcome.

Ajile Traditional Agency Freelancers In-House
Who runs your account Founder + senior team Junior AMs after the sale One person, limited capacity Full-time hires you manage
Reporting Unified MER dashboard Siloed channel reports Whatever they have time for You build it yourself
Accountability 90-day satisfaction guarantee 12-month contract, no out Month-to-month, no commitment You're the accountable one
Channels Paid + email + creative aligned One channel per vendor One channel per person Full coverage but expensive
Strategy Cross-channel, data-driven Optimizes in isolation Executes tasks, not strategy Depends on who you hire
Investment One retainer, full coverage $5-15K per agency $3-8K per freelancer $150K+ in salaries

What Our Clients Say

"Ajile was instrumental in turning our brand around. They helped us attract more customers and scale our DTC channel in ways we couldn't on our own."

SW

Stephen Weisbuch

CEO, The Recycled Planet

"Alex showed up like he was part of the team. He let me focus on creative, community, and design while he handled the growth engine."

TF

Tiki Frederiksen

Founder, Copenhagen Kid

"They reduced product COGS by 20% and cut 3PL costs by 40%. The operational insights alone paid for the engagement."

SP

Shonak Patel

CEO, Gateway X / Unbloat

Not for everyone

Ajile is not the right fit if you're looking for the cheapest option, if you want to approve every ad before it runs, if you're pre-product-market-fit, or if you need a vendor who says yes to everything. We're built for founders who want a partner, not a pair of hands.

Frequently Asked Questions

Founder-led DTC ecommerce brands that are serious about growth. Our best-fit clients are typically doing $500K-$10M in annual revenue, spending meaningfully on marketing, and ready for a strategic partner who takes ownership of the growth function - not just a vendor who runs ads.
Our engagements start at $10,000/month. The exact scope depends on what your brand needs - whether that's paid media, email, creative, or the full stack. If you're spending $30-60K/month on marketing across fragmented agencies, this isn't an added cost. It's consolidating under one accountable owner.
Because real results take time to build. The first 90 days are about auditing, building systems, and running tests. Months 4-6 are where the compounding starts. That said, our 90-Day Satisfaction Guarantee means you can walk away in 90 days if it's not working. No questions asked.
You get a unified dashboard that shows your real Marketing Efficiency Ratio (MER) - not just ROAS. That includes our fees, your ad spend, and your revenue in one view. Plus weekly email updates with a performance scorecard, completed work, and the game plan for the coming week. Bi-weekly strategy calls with our founder. One dashboard, one number, full visibility.
Most agencies run one channel in isolation and hand you off to a junior AM after the sale. We run paid media, email, and creative as one integrated system - because they should be. Our founder is on every account. We built the Ajile Profit Operating System specifically to give you the unified view and accountability that other agencies can't.
We only work with 5-7 brands at a time, so availability depends on current capacity. If we're a fit, we can typically kick off within 1-2 weeks. The audit starts immediately and you'll see your custom MER dashboard within the first two weeks.

Ready to see your real numbers?

We take on 5-7 brands at a time. Apply below and we'll be in touch within 48 hours.

Limited availability — we're currently accepting applications for Q3 2026.

Apply to Work With Us

Takes about 5 minutes. We review every application personally and respond within 48 hours.